You Bought the Dashboards. Your Team Still Runs on Guesswork.

Enterprise-caliber marketing analytics for growth companies, without the $700K team or the six-month hiring process.

17 years running analytics inside a Fortune 500 company. I'll show you the framework I use to get teams checking data daily instead of once a quarter.

Your Marketing Team Has Data But Makes Decisions Based on Gut Feelings

Industry studies put the number at 73% of marketing analytics going completely unused. That's millions in ROI sitting in a dashboard nobody opens.

$700K
Average cost to build an internal analytics team
73%
Of marketing analytics that go completely unused (industry estimate)
6-9 months
Time to hire and onboard analytics talent

Your Data's Fine. Nobody Opens the Dashboard.

Generic dashboards fail for one reason: they're not built around how your team actually works. I build the kind that is.

17 Years Inside Fortune 500 Analytics Taught Me One Thing

I spent 17 years building analytics for Fortune 500 companies, including leading Adobe's internal Analytics and CJA rollout across 10+ product teams and 500,000+ users. What I learned: most marketing analytics fail because they're built for analysts, not for the people who have to use them.

The moment that stuck with me was a training session where an account manager asked if we could show which product features their clients actually used. We pulled the report together on the spot, and the room's energy changed instantly. That's when it clicked: people don't resist data, they resist data that doesn't answer their question.

Why Champion Metrics Works

  • I build around how your team already works, not how a textbook says they should.
  • Guarantee: I'll find at least $150,000 in marketing waste and missed opportunity within 90 days, or I keep working until I do.
  • Fortune 500-grade methods, priced for a growth company.

Get Your Free Marketing Analytics Audit

I'll show you exactly where budget's leaking and what to do about it. 20-point audit, delivered within two business days.

No spam, ever. I'll send your audit within two business days.

The Gap Between "We Have Data" and "We Use Data" Doesn't Close Itself

I've helped marketing teams turn dashboards nobody opened into tools people actually check every day.